Colour
•There has been a tremendous
amount of research on how colour affects human beings and some of this research
suggests that men and women may respond to colours differently.
•Colour affects us emotionally,
with different colours evoking different emotions.
•In short, colour has the capacity
to affect the human nervous system.
Pablo Picasso
The
Guitarist 1903 – Pablo Picasso
Belonging
to the Blue Period
In
the latter part of 1901, Picasso sank into a severe depression[4]and blue tones began to dominate his
paintings.
Picasso's
career had been promising before 1901 However, as he moved towards subject matter such
as society's poor and outcast, and accented this with a cool, anguished mood
with blue hues, the critics and the public turned away from his works.
Psychological properties of colours:
Red: Courage, Strength, Warmth, Energy, 'Fight or Flight
Blue: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness
Yellow: Optimism, confidence, self-esteem, Irrationality, fear, emotional fragility
Green: Harmony, balance, refreshment, universal love, Boredom, stagnation, blandness
Violet: Spiritual awareness, containment, vision, Introversion, decadence, suppression
Orange: Physical comfort, food, warmth, Deprivation, frustration, frivolity
Pink: Physical tranquillity, nurture, warmth, Inhibition, emotional claustrophobia
Grey: Psychological neutrality, Lack of confidence, dampness, depression
Black: Sophistication, glamour, security, Oppression, coldness, menace
White: Hygiene, sterility, clarity, Sterility, coldness, barriers
Brown: Seriousness, warmth, Nature, Lack of humour, heaviness, lack of sophistication
Colours:
Analogous colours: colours that are adjacent to each other on the colour wheel, e.g.
yellow and
green
Analogous colours next to each other on the colour wheel "get
along" and are referred to as
being harmonious. Analogous colours are
often used in visual design and have a soothing affect.
Complementing colours:
Complementary colours are opposite to each other onthe colour wheel, e.g. Blueviolet
and yellow, represent
colours positioned across from
each other on the colour
wheel.
Complimentary colours exhibit more contrast when positioned adjacent to each other -for
example yellow appears more intense when positioned on or beside blue or violet
Complementary colours are opposite to each other onthe colour wheel, e.g. Blueviolet
and yellow, represent
colours positioned across from
each other on the colour
wheel.
Complimentary colours exhibit more contrast when positioned adjacent to each other -for
example yellow appears more intense when positioned on or beside blue or violet
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