Psychological properties of colours:
Red: Courage, Strength, Warmth, Energy, 'Fight or Flight
Blue: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness
Yellow: Optimism, confidence, self-esteem, Irrationality, fear, emotional fragility
Green: Harmony, balance, refreshment, universal love, Boredom, stagnation, blandness
Violet: Spiritual awareness, containment, vision, Introversion, decadence, suppression
Orange: Physical comfort, food, warmth, Deprivation, frustration, frivolity
Pink: Physical tranquillity, nurture, warmth, Inhibition, emotional claustrophobia
Grey: Psychological neutrality, Lack of confidence, dampness, depression
Black: Sophistication, glamour, security, Oppression, coldness, menace
White: Hygiene, sterility, clarity, Sterility, coldness, barriers
Brown: Seriousness, warmth, Nature, Lack of humour, heaviness, lack of sophistication
Colours:
Analogous colours: colours that are adjacent to each other on the colour wheel, e.g.
yellow and
green
Analogous colours next to each other on the colour wheel "get
along" and are referred to as
being harmonious. Analogous colours are
often used in visual design and have a soothing affect.
Complementing colours:
Complementary
colours are opposite to each other onthe colour wheel, e.g.
Blueviolet
and yellow, represent
colours positioned across from
each other on
the colour
wheel.
Complimentary colours exhibit more contrast when positioned adjacent to
each other -for
example yellow appears more intense when positioned on or beside blue or violet